EVALUATION Q2b: How would your product be distributed?
EVALUATION Q2b: HOW WOULD YOUR PRODUCT BE DISTRIBUTED?
In this post I will be giving many examples of distribution in existing films and referencing how they have influenced my media product.
What is distribution?
In my presentation embedded below, I explain distribution, self-distribution, the impact of Web 2.0(O'Reilly), different types of distribution, and how my film would be distributed.
My main points are summarised below:
To present my industry knowledge, I made a parody of the US TV quiz show "Jeopardy", where my mum plays the presenter and I play the role of the contestant. I made the quiz using the template on jeopardylabs.com.
Being picked up by a big 5 distributor like Universal is highly unlikely for a low-budget slasher production. As it is a slasher, it is very easy to make a film into a franchise, so if my film is successful, there is a chance for my film to be picked up by a big 5 company later on. The limited appeal for a distributor is due to lack of A-List stars, previously established IP, and no 3D/IMAX scope which creates commercial appeal.
My likely rating would be a BBFC 15, as I have included limited swearing, sexual violence, and visual gore, which is the requirement on their website. As seen in my previous box office analysis embedded above, they do tend to be harsher on indie films compared to higher budget films (WARP vs WT). I think that the scope for four-quadrant representation makes my film appealable, and could become a mass-market blockbuster (Elberse). A film like Halloween (1978) is comparable to mine, due to the low budget, unknown cast, and no franchise, but was a box office hit and created a large film franchise.
A key element to marketing my film would be social media, such as tiktok, that can have videos easily go viral and create buzz for my film, as well as interact with the primary target audience. I think that downloadable posters (i.e Le Donk and Scor-Zay-Zee) would give an extra boost as well, but the film festival circuit would be the ideal marketing tool to receive critical acclaim and create buzz.
In conclusion, I think an international distributor like Lionsgate, with previous deconstructionist takes on slasher like The Cabin In The Woods would be the ideal choice. It is a mini-major studio, which means it is not as difficult to achieve distribution such as a big 5 like Universal, but is still well known with wide appeal. Realistically, I think a distributor like StudioCanal (formally Optimum Releasing) would be the most likely, as they have previously worked in low budget horror like Eden Lake, and indie films produced by the company Warp.
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