Wednesday, March 15, 2023
Film Industry Terms Glossary
Saturday, February 11, 2023
Gramsci: Hegemony
Antonio Gramsci
What is Hegemony?
The definition of hegemony is "the political, economic, and military predominance of one state", and "a group or refine which exerts undue influence within a society."
Possible influences for my film:
Tuesday, February 7, 2023
Bordieu: Cultural Capital
Pierre Bordieu
What is Cultural Capital?
Possible influences for my film:
Thursday, January 19, 2023
Baudrillard: Simulacrum
(b. 1929 - d. 2007)
Jean Baudrillard was a French philosopher and cultural theorist.
What is Simulacrum?:
The conventions of slasher could be seen as simulacra, my evaluation question responses are a simulacrum of previously established codes and signifiers.
Wednesday, January 18, 2023
Dyre: Star Theory
Richard Dyre
Richard Dyre is an English academic and film professor.
What is Star Theory?:
Dyre also coined the idea of "paradox of the star": a star has two simultaneous representations, "ordinary and extraordinary". The ordinary is the representation of regular people, but the extraordinary is certain qualities that place them above the average person. Following this, he also believed that a star is also "present and absent": they are present in daily life (consumption), but absent as they are inaccessible to the average person. This idea also ties with Baudrillards hyper-reality, or simulacrum theory.
Star power is in reference to the power a star has in engaging or attracting an audience for a media text or product. For example: Working Title's Cats (2019), has an A-List ensemble cast, attracting as many audience demographics as possible.
Star vehicle is when a star is the driving marketing aspect of a media text or product. For example, Working Title's Green Zone (2010), is driven by A-List actor Matt Damon's star power, who acts as the star vehicle for the films marketing.
As I am an indie producer making a micro-budget film, I will not be able to include any stars in my film as this is very expensive, and will make me less commercially appealable.
Friday, January 6, 2023
Bechdel Test
Background:
The test was first seen in the 1985 comic, D*kes To Watch Out For, in the strip, The Rule, made by Allison Bechdel.
Bechdel credits her inspiration to be her friend Liz Wallace, who in turn was inspired by Virginia Woolf, specifically an excerpt from her 1929 essay "A Room Of Ones Own"; "And I tried to remember any case in the course of my reading where two women are represented as friends."
The test however, should not be used as a representation of feminist media, rather the inclusion and frequency of women within narratives.
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| the original comic, "The Rule" |
The Creative Artists Agency and Shift7 analysed data from the top-grossing films of 2014 to 2017 in the US. Female-led films and those passing the test financially outperformed others. Since 2012, films which grossed over $1bn, all passed the test.
Inspiration for my film: As the film is targeted towards teenage girls, and has a mostly female cast, I think it is important to make sure it passes the test in the opening. In the locker scene, there are (1) two female characters that are named (Mandy and Laurie), that (2) talk to each other about (3) something other than a man (Marion's disappearance and their weekends).
Tuesday, January 3, 2023
Altman: Genre
Monday, January 2, 2023
O'Reilly: Web 2.0
(b. 1954 -)
Tim O'Reilly is an Irish-American author, publisher, and business owner.
What is Web 2.0?
Web 2.0 explains how the internet is driven by users through digitisation and technological accessibility, disrupting industries and converging (Jenkins) the lines between producer and consumer (prosumer).
Web 2.0 moves from a top-down model like the hypodermic needle and creates a two-way flow. User Generated Content (UGC) is an example of this, as consumers produce content that they feel is not gratifying (UGT) their needs.
Digitisation:
"The process of changing from analog to digital form, also known as digital enablement." (Gartner Glossary). For example, the process of changing from VHS to DVD is a form of digitisation.
Wednesday, December 14, 2022
Katz and Blumler: Uses and Gratifications Theory
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| Maslow's hierarchy of needs |
Possible influences for my film:
Tuesday, December 13, 2022
Four Quadrant
What does Four Quadrant film mean?

A four quadrant film refers to a film that appeals to all four major demographics or “quadrants”, these are; male, female, young (under 25), and old (over 25).
Larger budget films often appeal to a four quadrant audience as they aim to be as commercially successful as possible. Working Title, the subsidiary of the vertically integrated conglomerate Universal uses this as they aim for commercial success. This is contrasted by the indie film company Warp, which has a niche target audience as they focus on representing minorities.
Example of a four quadrant film:
This Working Title film appeals to a four quadrant audience:
The High Note (2020)
The protagonist is played by Dakota Johnson, a young, conventionally attractive female. This appeals to a young female audience through the Uses and Gratifications theory of personal identification, appealing to younger and older women, as well as attracting a male audience through Mulvey’s male gaze theory. The other protagonist is played by Tracee Ellis Ross, an older female, which serves as personal identification for older women, and attracts a male secondary audience. Ice Cube plays in a supporting role allowing for personal identification with an older male audience.
Inspiration for my film:
As we are indie producers making a slasher film, we are appealing to a niche audience. This means that the four quadrant approach is not as needed for our film, but if it was a full length feature we would have an older cast playing police officers, parents, or teachers in order to appeal to a secondary older demographic.
Thursday, December 1, 2022
Hall: Reception Theory
Stuart Hall
What is Reception Theory?
- preferred reading: the way in which the original author intended the text to be recieved based on the meaning they had created- negotiated/contested reading: only certain aspects of the preferred reading are accepted and the rest are not recognised or rejected- oppositional reading: the conscious or subconscious rejection of the authors preferred reading
Possible influences for my film:
Wednesday, November 30, 2022
Barthes: Narrative Enigma
Roland Barthes
What is Narrative Enigma?
Possible influences for my film:
Todorov: Narrative Structure
Tzvetan Todorov
What is Narrative Structure?
Example:
Tuesday, November 29, 2022
Male Gaze and Voyeurism

















The Male Gaze:
"the perspective of a notionally typical heterosexual man considered as embodied in the audience or intended audience for films and other visual media, characterised by a tendency to objectify or sexualise women."
- the man behind the camera- the male character- the male spectator
Background:
The first documentation of "the gaze" or "le regard" was introduced by the French philosopher Jean-Paul Sartre in 1943. He described it as "the act of gazing at another human creates a power difference, felt by the gazer viewing the gazed as an object rather than a human being."
The first use in cinema was by John Berger in 1972's "Ways of Seeing", where his theory stated that "men act and women appear", with women being aware of their obligation of performance towards the male viewer.
It most notably appears in Laura Mulvey's 1975 essay "Visual Pleasure and Narrative Cinema". In this essay, she states, "In a world ordered by sexual imbalance, pleasure in looking has been split between active male and passive female." (808), relating the representations of women and men in cinema to the patriarchal structure of society. These representations deny the post-feminist theory of agency, or a woman's control over her actions and body, dehumanising her and being viewed as a body rather than a person.
Psychology of the theory:
Mulvey based her essay on several Freudian psychoanalytical concepts:
Male Castration Anxiety: Upon viewing the woman, her lack of phallus poses the threat of castration to the male, and therefore displeasure. This unconscious anxiety of the male in turn leads to the over sexualisation and passive role of women onscreen, through voyeurism and fetishisation.
Voyeurism: The behaviour of looking as a sexual pleasure . Mulvey states it is about "asserting control and subjecting the guilty person through punishment or forgiveness." By viewing and fragmenting the female body, the anxiety of castration is reduced.
Scopophilia: The receiving of pleasure from looking, relating to the effects of the male gaze on both men and women. When the pleasure is derived from sexual attraction, it falls under the voyeuristic pleasure. However, when women view film from the male perspective, their pleasure is derived from self-identification and narcissism.
Narcissism: Receiving pleasure from the contemplation of one's self, in this case women identifying with their onscreen objectification.
Spectatorship:
When viewing a film, the viewer assumes the role of the active male or the passive female. Mulvey states that the male gaze consists of "three different looks"; the camera, the audience, and the characters. They all share the perspective of the active male viewer, relating to the concept of scopophilia or pleasure from viewing. This is in turn separated into two categories; voyeurism, where the subject is viewed from a distance and the viewer projects onto them, or narcissism, where the subject is recognised within it's viewer.
Due to this system of viewing, Mulvey believed women must identify with male characters and their perspective in order to enjoy films.
Onscreen, the male perspective is physically distinguishable in the camera's sight line and women are objectified to appeal to the male character, or male viewer. This is reinforced by the patriarchal hegemony (Gramsci), as well as other forms of media.
Rejection of the gaze:
Camille Paglia, a feminist academic writer, rejected the theory of the male gaze, by prioritising the post-feminist theory of agency. She says "I've been very vocal about my opposition to the simplistic theory of the male gaze... (it is) the victim model of feminism applied to the works of culture."
The female gaze was idealised later, with the idea consisting of a female assuming the position of the dominant male, and viewing through this perspective, removing the objectification of women.
Queering the gaze, consists of a same sex viewer and object, therefore queering the passive and active or male and female roles. However, this is also criticised by many feminist theorists, specifically regarding the lesbian gaze, referring to the fetishisation occurring from the heterosexual male.
Welcome To My Blog!
Hello! My name is Laura and this is my blog tracking my AS Media Coursework from 2022-2023. I specifically researched film openings and the...
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In this post I will analyse the following slasher character archetypes; t he killer, the jock, the fool, the nice guy, the scream queen and...
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Background and development: It develops from passive media theories such as the hypodermic needle model from the 1940s, which places the ...
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EVALUATION Q1a: How Does Your Product Use Or Challenge Conventions? To summarise this question in a creative way, I decided to replicate Vog...
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